pay-per-click advertising

Pay-Per-Click (PPC) Advertising combines the art of marketing with the science of data-driven metrics to maximize your budget. Let Creative Link’s team of PPC specialists develop targeted campaigns to increase your brand’s exposure in search engine results and drive users to take action on your site.

Pay-Per-Click Account Setup

Creating an effective PPC program requires special planning. Up-front keyword and audience research can save money and time in the long run. Choosing relevant keywords with targeted ad copy will encourage the right audience to click as well as convert. Let the Creative Link team of Search Marketing Specialists devise a PPC campaign that will help drive web traffic, leads and sales.

Account Management + Performance Reporting

Continuous monitoring and optimization is essential since each search made by a user is an online auction. The ClickEquations PPC management tool allows our PPC specialists to automate much of the bid management, so more time can be spent analyzing data and making changes that cannot be automated: ad copy changes, landing page changes and campaign restructuring. In addition, Creative Link creates performance reporting that provides top line results and key insights used to make informed decisions on how to continuously improve account performance.

While some PPC accounts require high-touch optimization, some small business PPC accounts are more efficiently managed in-house. Using best practices to setup your account, our PPC specialists will manage your account for the first couple of months, while training your team on how to manage your account efficiently. If you have questions post-training, you can continue to reach out to our PPC specialists with all your questions. In addition, we will schedule quarterly review sessions so your PPC campaign continues to evolve with your business goals.

Landing Page Design

While a website might already have pages that effectively drive site visitors to take action, testing is key to increase conversion rates. At Creative Link, we design landing pages with your visitor in mind: What is the goal once they come to this page? What will attract and engage them to stay? What measures can be put in the creative to convert the visitor? Let the design experts at Creative Link design a landing page for your PPC campaign – a well thought out design is one of the most powerful things you can do to increase the effectiveness of your PPC campaign.

Contact us to drive web traffic, leads and sales with Pay-Per-Click advertising.