integrated strategy

Creative Link’s Integrated Strategy blends on-and-offline efforts, creating true integrated brand experiences that ignite buzz, inspire action and increase sales.

Research

To deliver an Integrated Strategy, Creative Link starts from the beginning with research. Our proprietary research processes allow us, and you, to listen, learn and understand the behaviors and motivations that we're trying to create in your customers. By doing a deep dive into the competitive landscape and using both qualitative and quantitative data, we’re able to generate robust target profiles with insights and key emotional drivers to inspire and ultimately move people to engage with brands. 

Planning + Execution

Based on the insights gleaned from our research findings, Creative Link moves into the planning and execution stages of the Integrated Strategy. In order to deliver big ideas that create connection at every step of the customer life cycle, we deliver strategies in three phases: Attract. Engage. Retain.

attract.
The attract phase is all about brand awareness. Get your brand found when and where people are looking, learning and interacting. This can come in the form of on-and-offline campaigns, promotions, earned, and social media. In fact, social media is very important in the attract phase – your brand must leverage social media influencers to compound exposure and increase leads.

engage.
In order to engage your customers, you must deliver true on-and-offline brand experiences. In other words, brands must deliver on their promises of the attraction phase with the necessary information, data and experience to convert shoppers into buyers. Let Creative Link show you how a high-touch, high-quality approach through multiple touchpoints will engage your customers.

retain.
Retention is perhaps the most significant phase of the Integrated Strategy and also the one that’s most often ignored. You can’t forget your customers once the deal is signed or the sale is made. Retention requires that you build personal relationships in order to grow brand loyalty. This is done through personalized engagement with the customer through tactics like referral and repeat purchase programs. These can come in the form of emails, social media, surveys, exclusive contests and direct mail.