email marketing

Email Marketing is one of the most effective marketing tools available, yet done without strategy or proper execution and your message’s destination may be the junk folder. Let the Email Marketing experts at Creative Link develop an email campaign strategy that gets results.

Campaign Research + Planning

We understand everyone’s business needs aren’t the same, so Creative Link can customize a strategy that matches your business goals. The biggest indicator of whether or not your email campaign will be a success is the mailing list.  A clean, opted-in list is the best place to begin. From a quick-turn targeted email announcing the launch of a new product or service, a seasonal limited time offer, or a multi-phase campaign, we can determine the best short and long-term strategy to generate the most ROI.

Email Messaging + Visual Design

Driving traffic to your site is the first step in effective Email Marketing messages. Smartly crafted and targeted email campaigns drive results. Your messaging should start with a strong subject line that entices the reader to open your email and end with a strong call-to-action that converts the reader from interested to sold.  As important as engaging direct-response copywriting is, the visual design that accompanies your message is equally as important. Email Marketing design must be clean, incorporating graphics that are easy to understand and highlighting the desired action, whether that’s “sign up now” or “click to enter.”

Landing Page Design

Getting your customers to take action is the ultimate goal of an Email Marketing campaign, and landing pages are often the key drivers of that action.  A well thought out campaign landing page is one of the most powerful things you can do to increase the effectiveness of your Email Marketing efforts.  At Creative Link, we design landing pages with your customer in mind: What is the goal once they come to this page? What will attract and engage them to stay? What measures can be put in the creative to convert the customer? Let the design experts at Creative Link design an effective landing page for your campaign that will inspire customer action.

Campaign Management + Optimization

Email Marketing is trackable. Using MailChimp’s Analytic Dashboard, we can track responses and measure your ROI. Who opened it and when? How many clicked on the link to see the offer on the landing page? How many responded or made a purchase based on receiving your email?  Based on the results, Creative Link can generate recommendations to increase customer attraction, engagement and retention.

Depending on your resources, need and budget, we can plan, create, train you or manage your Email Marketing.

Contact us to increase your customer engagement through Email Marketing.