brand design/visual identity

Your brand’s aesthetics make a big impression and create credibility. As such, your brand design, or Visual Identity, is a crucial component to your company’s bottom line.

Thought of as the visual language of your brand, your Visual Identity is constantly communicating. Creative Link’s job is to make sure that it’s saying the right things.

A Visual Identity consists of the following essential components:

Logo

Your logo is the most prominent and recognizable element of your visual identity. It helps build recognition and recall, usually incorporating a visual nod to what your product or service offers.

Typography

Strong brands have a recognizable way of presenting type. Selecting a typeface, point size and line length all go into the art and technique of developing your brand’s typography. The goal is to be visually appealing, while also being readable and coherent for the end-user.

Color Palette

Color evokes emotion, as well as positive or negative associations. As such, color helps to form initial and lasting opinions of the brand, and is a crucial element in your brand’s visual identity. The right selection of colors will help build visibility and memorability for your brand.

Illustration and Photography Treatments

Illustration and/or photography significantly contribute to a brand’s overall feel. The visual brand specialists at Creative Link will design your brand’s identity through specific illustration and/or photography approaches. This not only helps to define your brand’s look, but also helps it stand out from the crowd.

Layouts

Layout treatments put into place all of the elements of your brand’s visual identity so you can see how they all work together in one piece. Layouts can be anything from a collateral piece design, to a print ad to a website archetype design.

Once your brand’s visual identity has been established Creative Link creates brand guidelines to help grow your brand in a consistent fashion. Brand guidelines are part of brand management, an essential step in your overall marketing success.