The Creative Link team was tasked with updating the website for Arias & Associates – a group of geotechnical, materials, and environmental consultants. In addition to visually needing a refresh, they asked that we make their site work harder and smarter for them. We responded by recommending and providing a new, up-to-date, website with a strong focus on user centered design.

Valerie Karnes, Creative Link’s resident User Experience Specialist commented, “We kept the user in mind throughout all stages of the website creation and development process while ensuring Arias’ business objectives were met.” As such, the newly launched site is a fully optimized, user-friendly site that has new navigation, improved content flow and is SEO-rich. The addition of Google Analytics will allow Arias to monitor site performance and make strategic content adjustments for continued optimization.

Creative Link also recommended that the site be hosted on a custom CMS solution that will allow Arias to make content changes on a regular basis without the need of any outside resources. Dexter Bacon at Arias, is particularly happy with that addition, “Things are constantly changing in our industry, the fact that we can update our information easily and in a timely fashion, ourselves, is significant.”

To see all that the new site has to offer, including an interactive solution to showcase Arias & Associates featured work, visit: ariasinc.com.