Creative Link is a blended marketing, branding and technology company. As such, we have some practice areas that do not get the love and attention in the blogosphere that we give to interactive projects. One under appreciated niche is retail promotions which require a specialized set of talents to design and produce effective marketing materials. Just as important are respecting retail budgets and delivering on-time.

Our retail promotions specialists work with national food, beverage and retail store brands to realize new promotions for over 1,000 retail locations nationwide!   This seasoned team has refined the process so they can create approximately 200 pieces of artwork that will yield a quarter million signage elements (that's about three tractor trailer loads) each and every month.  Custom kitting so every store receives only the signs that they need is a nice trick too!  Some may say this is possible because of faster computers, internet file sharing, and quality software but we know better... it's magic!
Our team sticks to 4 key guidelines to turn around constantly evolving retail promotions month after month:

Simplicity

• keep it clean and eye catching
• easy to read fonts and colors ensure that offers are clear, even at 50 mph!
• clear and to-the-point messaging so that action is taken immediately

Timing

• competitive costs, secret shopping and market research make retail promotion decisions very last minute and marketing has to be ready to react quickly
• response time is prompt for new artwork and revisions to ensure that print deadlines are not missed

Delivery

• reliable partners so hundreds of pieces deliver specific promotional periods
• clear instructions for assembly and display are defined for uniform execution across all locations

Results

• client research is reviewed to determine success of messaging, offers and style
• results are reviewed and recommendations are made for layout, design and other unique elements
• strategies are created for future promotions and new campaign ideas