Not every relationship begins with fireworks and is love at first sight. The relationship between businesses and blogging is definitely one with a rocky beginning. Many businesses question the effectiveness of blogs and wonder if they are worth the time and effort. Creative Link is here to tell you, it can lead to a happily ever after.

So why should your business blog?

Search engines love it! 
Google uses a “secret” algorithm to determine how sites rank in organic search results. There are many factors Google takes into consideration but they make it clear their goal is to provide relevant content to its searchers. The more relevant content you have, the better. What’s the easiest way to add content to your site? Blog. Studies have shown that a business blogging on their website has an average of 4 times more content on the web than a business who does not. That can lead to Google deeming your company website more important than your competitors!

You will be rewarded with increased website traffic
With more content on your website thanks to your blog, your website is growing. This means more information for Google and other search engines, more content for your customers to consume, and more reason for your customers to visit your site.  A blog is one of your greatest internet marketing assets. Take advantage!

It’s the easiest way to build links
Google also places a strong emphasis on linking. What’s linking and why is it important to Google? Google counts how many times your website is linked from another page or site. If there are a lot of places on the web linking to your website, it tells Google your site must be important. Blogs are ideal in spreading links over the internet to capture your target audience with relevant topics and bringing them to your website.

Search engines have begun including social media in their search results and the trend is to include even more in the months to come. Each time you post a blog, you should be spreading the word on your Social Media outlets, like Twitter, Facebook, LinkedIn and the like. This is an instant link building strategy that takes little effort and allows your website to reap the rewards: more traffic to your site and your website appearing more important and relevant in the eyes of Google.

It tells your customers you’re knowledgeable
By staying ahead of your competitors and writing about the latest industry news, you’re letting your customers know you’re in the loop. It’s good to remember a majority of internet use is for informational purposes. Your customers are researching about your industry. Provide them with the information they need and they’ll thank you with their business. 

If your business remains a wallflower and hasn’t taken the leap to blog, we suggest you do. Love is in the air!