Last week, we talked about where restaurants need to be listed online so they can be found when hunger strikes. It's one thing to be listed on over 30 online business directories, but what information is available about your restaurant? Content is key. If you were standing in front of a potential customer, would you just tell them your restaurant name, address and phone number? There is so much more to tell! 
 

1. What do you want to know about a restaurant before you visit? Think like a consumer. To receive different perspectives, ask your family and friends.
2.  What are the most frequent questions people call to ask? Answers to those questions should be included in your business listing. Do you receive multiple phone calls asking for directions, what your hours are, or if you have children’s menus? If that information is readily available online, people will not have to call. You just saved your employees and future customers time.
3. Why should someone choose your restaurant? There is so much opportunity to add helpful content to these free listings to persuade potential customers to visit. Take advantage! Describe some of your delicious menu items, list your Happy Hour specials, show off your kids menu, rattle off the music events for that weekend, and share pictures of your private party room. This is your chance to tell people why choosing your restaurant will make them the happiest.

Once you have outlined all the content you want to include in your business listings, you’re ready to go. Creative Link has put together a list of essential sites where all restaurants should be found. Yes, adding or updating your listing on 30+ sites can take time, which as a restaurant owner is in short supply. It’s free advertising though!
 
So now that you’re able to be found, how do you retain loyal customers so they visit for years to come? Stay tuned for next week’s blog for ideas on increasing customer loyalty.